{"id":14798,"date":"2024-09-11T23:31:03","date_gmt":"2024-09-11T20:01:03","guid":{"rendered":"https:\/\/paand.ir\/mag\/?p=14798"},"modified":"2024-09-11T23:31:03","modified_gmt":"2024-09-11T20:01:03","slug":"%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d9%be%db%8c%d8%ac-%d8%a7%db%8c%d9%86%d8%b3%d8%aa%d8%a7%da%af%d8%b1%d8%a7%d9%85","status":"publish","type":"post","link":"https:\/\/paand.ir\/mag\/%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d9%be%db%8c%d8%ac-%d8%a7%db%8c%d9%86%d8%b3%d8%aa%d8%a7%da%af%d8%b1%d8%a7%d9%85\/","title":{"rendered":"\u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u062c \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645"},"content":{"rendered":"

<\/h2>\n

\u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u062c<\/a> \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645: \u06a9\u0644\u06cc\u062f \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0645\u062c\u0627\u0632\u06cc<\/h2>\n

\u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u062c \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645<\/strong> \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u062f\u0642\u06cc\u0642 \u0639\u0645\u0644\u06a9\u0631\u062f \u067e\u06cc\u062c\u060c \u062a\u0639\u0627\u0645\u0644 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0648 \u0646\u062a\u0627\u06cc\u062c \u062d\u0627\u0635\u0644 \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0628\u06a9\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0647 \u0631\u0634\u062f \u0648 \u0645\u0648\u0641\u0642\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631 \u067e\u06cc\u062c \u062e\u0648\u062f \u062f\u0633\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f.<\/p>\n

\u0686\u0631\u0627 \u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u062c \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f\u061f<\/h3>\n
    \n
  • \u0634\u0646\u0627\u062e\u062a \u0628\u0647\u062a\u0631 \u0645\u062e\u0627\u0637\u0628\u0627\u0646:<\/strong> \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0637\u0648\u0631 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0639\u0644\u0627\u06cc\u0642\u060c \u0631\u0641\u062a\u0627\u0631\u0647\u0627 \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f.<\/li>\n
  • \u0628\u0647\u0628\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647:<\/strong> \u0628\u0627 \u0628\u0631\u0631\u0633\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u067e\u0633\u062a\u200c\u0647\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u062c\u0630\u0627\u0628\u200c\u062a\u0631\u06cc \u062a\u0648\u0644\u06cc\u062f \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0627\u0632\u062f\u0647\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f.<\/li>\n
  • \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627:<\/strong> \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0646\u062a\u0627\u06cc\u062c\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u0628\u06cc\u0634\u062a\u0631 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u0627\u0645\u0644 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f.<\/li>\n
  • \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI):<\/strong> \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u062e\u0648\u062f \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0631\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0632 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n

    \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0631\u0627 \u0628\u0627\u06cc\u062f \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u062c \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u0645\u061f<\/h3>\n
      \n
    • \u0645\u062e\u0627\u0637\u0628\u0627\u0646:<\/strong>\n
        \n
      • \u062a\u0639\u062f\u0627\u062f \u0641\u0627\u0644\u0648\u0648\u0631\u0647\u0627 \u0648 \u0631\u0634\u062f \u0622\u0646\u0647\u0627<\/li>\n
      • \u062c\u0646\u0633\u06cc\u062a\u060c \u0633\u0646 \u0648 \u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646<\/li>\n
      • \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u062e\u0627\u0637\u0628\u0627\u0646 (\u0644\u0627\u06cc\u06a9\u060c \u06a9\u0627\u0645\u0646\u062a\u060c \u0627\u0634\u062a\u0631\u0627\u06a9\u200c\u06af\u0630\u0627\u0631\u06cc)<\/li>\n<\/ul>\n<\/li>\n
      • \u0645\u062d\u062a\u0648\u0627:<\/strong>\n
          \n
        • \u0646\u0648\u0639 \u0645\u062d\u062a\u0648\u0627 (\u0639\u06a9\u0633\u060c \u0648\u06cc\u062f\u0626\u0648\u060c \u0627\u0633\u062a\u0648\u0631\u06cc)<\/li>\n
        • \u0628\u0647\u062a\u0631\u06cc\u0646 \u0632\u0645\u0627\u0646 \u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u062d\u062a\u0648\u0627<\/li>\n
        • \u0639\u0645\u0644\u06a9\u0631\u062f \u0647\u0631 \u067e\u0633\u062a (\u062a\u0639\u062f\u0627\u062f \u0644\u0627\u06cc\u06a9\u060c \u06a9\u0627\u0645\u0646\u062a\u060c \u0628\u0627\u0632\u062f\u06cc\u062f)<\/li>\n
        • \u0647\u0634\u062a\u06af\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0648 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u0622\u0646\u0647\u0627<\/li>\n<\/ul>\n<\/li>\n
        • \u062a\u0639\u0627\u0645\u0644:<\/strong>\n
            \n
          • \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 (Engagement Rate)<\/li>\n
          • \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0628\u0647 \u06a9\u0627\u0645\u0646\u062a\u200c\u0647\u0627 \u0648 \u062f\u0627\u06cc\u0631\u06a9\u062a \u067e\u06cc\u0627\u0645\u200c\u0647\u0627<\/li>\n<\/ul>\n<\/li>\n
          • \u062a\u0631\u0627\u0641\u06cc\u06a9:<\/strong>\n
              \n
            • \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0628\u06cc\u0648 \u0648 \u0627\u0633\u062a\u0648\u0631\u06cc\u200c\u0647\u0627<\/li>\n<\/ul>\n<\/li>\n
            • \u0631\u0642\u0628\u0627:<\/strong>\n
                \n
              • \u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u062c\u200c\u0647\u0627\u06cc \u0631\u0642\u0628\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u0622\u0646\u0647\u0627<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u062c \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645<\/h3>\n
                  \n
                • Insights \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645:<\/strong> \u0627\u0628\u0632\u0627\u0631\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u06a9\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0648\u0644\u06cc\u0647 \u0648 \u0645\u0647\u0645\u06cc \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0634\u0645\u0627 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n
                • \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0634\u062e\u0635 \u062b\u0627\u0644\u062b:<\/strong> \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647\u200c\u062a\u0631\u06cc \u0645\u0627\u0646\u0646\u062f Hootsuite\u060c Buffer\u060c Later \u0648 Sprout Social \u06a9\u0647 \u0627\u0645\u06a9\u0627\u0646 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0648 \u062c\u0627\u0645\u0639\u200c\u062a\u0631\u06cc \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<\/ul>\n

                  \u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0645\u0648\u062b\u0631 \u067e\u06cc\u062c \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645<\/h3>\n
                    \n
                  • \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u0634\u062e\u0635:<\/strong> \u0642\u0628\u0644 \u0627\u0632 \u0634\u0631\u0648\u0639 \u062a\u062d\u0644\u06cc\u0644\u060c \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0631\u0627 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u06cc\u062f.<\/li>\n
                  • \u0645\u0642\u0627\u06cc\u0633\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627:<\/strong> \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc \u0642\u0628\u0644 \u0648 \u0628\u0627 \u0631\u0642\u0628\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0648 \u0631\u0648\u0646\u062f\u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f.<\/li>\n
                  • \u062a\u0648\u062c\u0647 \u0628\u0647 \u06a9\u06cc\u0641\u06cc\u062a:<\/strong> \u0628\u0647 \u062c\u0627\u06cc \u062a\u0645\u0631\u06a9\u0632 \u0635\u0631\u0641 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u0641\u0627\u0644\u0648\u0648\u0631\u060c \u0628\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n
                  • \u0627\u0646\u0639\u0637\u0627\u0641\u200c\u067e\u0630\u06cc\u0631\u06cc:<\/strong> \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u062a\u0627\u06cc\u062c \u062a\u062d\u0644\u06cc\u0644\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f.<\/li>\n<\/ul>\n

                    \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0642\u06cc\u0642 \u067e\u06cc\u062c \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u06cc\u06a9 \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631 \u0645\u0648\u0641\u0642\u060c \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0631 \u0631\u0648\u0646\u0642 \u06cc\u0627 \u0647\u0631 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u062f\u0646\u0628\u0627\u0644 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u06cc\u062f.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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